The platform is rolling out a new feature that allows them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the service revealed that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This shift comes amid a increase in AI content, fueled by recent AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A considerable share of this material is deemed mass-produced AI material, a term for inferior, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that many people like content produced via AI tools, ranging from digital art to informative clips, and we aim to give people the option to increase or decrease of that, depending on their own likes,” said a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its network identified as artificially created. Collectively, over 100 m media items are added to the app daily, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI content they see by accessing the content preference option in the platform and picking AI-made media. Further subjects that can already be adjusted under the setting cover politics, clothing, beauty, and choreography.
Platform Guidelines
Its rules mandate users to label lifelike artificially created content, and it bans harmful AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the platform will henceforth add an AI-generated label to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This step is aimed to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
The platform is furthermore establishing a $2m awareness program for professionals and institutions to create educational content about ethical AI use. This initiative will assist educational bodies focused on training computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, following discussion over plans to cut jobs for numerous review team members in the United Kingdom. It is planning to reduce hundreds of positions in its content moderation department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official explained that human moderation would remain essential, but automated tools can shield workers by filtering out the most distressing content ahead of it gets reviewed by staff. The platform reported a notable drop in disturbing and violent content seen by safety staff over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
